I Got a Cool Press Hit! What Do I Actually DO With It?
You got featured somewhere. Maybe it's a quote in an article, a full profile, a podcast mention, a TV segment. Amazing. Now what?
You Sent the Pitch. Here's What to Do Now.
You wrote a great pitch. You found the right show. You sent it. Now what?
This is where most people either give up too soon or follow up in a way that gets them quietly ignored. This week we're covering the part of the process that happens after you hit send โ and how to handle it in a way that gets responses without making anyone cringe.
How to Pitch a Lunch and Learn to a Larger Company
Divorce doesn't stay at home. When an employee is going through one, it shows up at work: in missed days, in distraction, in questions about benefits, schedules, and money that they may not know who to ask. Most companies know this. Few have anything in place to help.
Planning Your Year in Modes
Over the past five posts, we've defined the three modes of a practice, worked out what each one looks like for you, looked at the signals that it's time to shift, walked through how to make each shift, and covered what to do when a shift happens without warning. This final post puts it all on a calendar.
20 Low-Stress Ways to Keep Your Practice Moving in Hibernate Mode
Hibernate mode is for rest. But rest doesn't always mean doing nothing, and for many of us, a little light puttering is part of what makes a break feel restful. A quiet hour with a cup of tea and a messy folder can be oddly satisfying.
20 To-Dos for Each Mode: Hibernate, Sustain, and Grow
Knowing which mode your practice is in is half the work. The other half is knowing what to actually do once you're there.
One Number That Could Change Your Pitch Response Rate
Nothing opens a pitch quite like a number that stops someone cold. The Data Pitch leads with a surprising, counterintuitive, or little-known statistic โ and uses it to position you as the expert who not only knows the numbers but knows what they mean and what to do about them.
Right Place, Right Time: The Timely Podcast Pitch
Podcast hosts wake up every morning thinking about the same thing their audience is thinking about.
What's happening right now.
That's why one of the fastest ways to get a "yes" to a pitch is to tie your expertise directly to something timely โ a news story, a cultural moment, a trending conversation, a new study, a law that just changed, a season of the year.
Want to Get Booked More? Say the Thing No One Else Will
This week we're talking about the pitch angle that makes podcast hosts sit up straight.
The Hot Take.
A hot take is a clear, confident, slightly (or very) contrarian opinion about something in your field. It's the thing you believe that most of your colleagues won't say out loud. It's the conventional wisdom you disagree with. It's the advice everyone gives that you think is actually wrong.
Let Your Results Do the Talking: The Transformation Pitch
We're talking about a third angle that is quietly one of the most powerful โ especially if you're not yet comfortable putting your own story front and center. The Transformation Pitch.
Instead of leading with who you are or what you've been through, you lead with what you've helped someone else achieve. You let the result do the talking.
The Most Powerful Podcast Pitch You Can Send? Your Own Story.
Here's the truth: podcast hosts get dozens of pitches from experts every week. Most of them sound exactly the same โ impressive credentials, polished bios, bullet-pointed expertise. What cuts through all of that noise isn't another list of qualifications. It's a story they can't stop thinking about.
Your lived experience โ the thing you went through, the moment everything changed, the reason you do this work โ is not just a nice add-on to your pitch. For the right podcast, it IS the pitch.