I Got a Cool Press Hit! What Do I Actually DO With It?
You got featured somewhere. Maybe it's a quote in an article, a full profile, a podcast mention, a TV segment. Amazing. Now what?
The Most Powerful Podcast Pitch You Can Send? Your Own Story.
Here's the truth: podcast hosts get dozens of pitches from experts every week. Most of them sound exactly the same — impressive credentials, polished bios, bullet-pointed expertise. What cuts through all of that noise isn't another list of qualifications. It's a story they can't stop thinking about.
Your lived experience — the thing you went through, the moment everything changed, the reason you do this work — is not just a nice add-on to your pitch. For the right podcast, it IS the pitch.
Introductions Made Super Simple
Someone recently asked us how to structure an email when introducing two people to each other, and we thought it might be useful for everyone — it comes up more than you'd think, whether you're connecting a client with another expert in the community, looping in a colleague, or making a referral.
How to Pitch Yourself as a Podcast Guest (And Actually Get Booked)
One of the most powerful things you can do right now to grow your visibility, build your authority, and reach people who genuinely need your expertise is to get yourself on podcasts as a guest expert.
And the good news? You don't need a publicist to make it happen. You just need a great pitch.
Following Up Isn't Pushy. It's Permission.
You are so empathetic — you believe your quiet is supporting them, but for those in the moment of divorce silence can feel scary. Here’s what to do.
The Millennial Divorce Boom: What It Means for Your Practice (And Why "Just Call Me" Isn't a Strategy)
Millennials are divorcing differently — and in larger absolute numbers, because the cohort is enormous. The tail end of that generation got married later, which means peak millennial divorce is happening right now, and it will keep happening for the next several years. If you work in any divorce-adjacent field, this isn't a trend. It's your pipeline.
Our Suggested Referral Timeline
A new inquiry or referral is a person at a hard moment who decided to trust you with it. How you respond, and how quickly, is some of the most important marketing you'll ever do. Here's a simple, humane cadence you can use every time, with language you're welcome to borrow.
The Benefits of Your Membership, Practically
Here's the thing about a membership: most people use a fraction of it. They sign up, they get the one thing they came for, and the rest sits there — paid for, available, quietly going to waste.
So this is a tour of the whole thing — every part of your Fresh Starts membership, what it actually does for you, and how to put it to work. Everything below is included in membership; the lines marked Premium Benefit are the ones that unlock when you upgrade. No upsell, no pressure. Just a reminder that you're holding more than you think — and a look at what's one step up.
The Book Is Not the Finish Line
So the book is done. Or it's nearly done, or it came out last spring and it's been sitting on the shelf doing patient, unglamorous work while you got busy with everything else.
Either way: congratulations. That's the hard part, and most people never get there.
Here's what nobody warns you about. A book doesn't sell itself, it doesn't market itself, and it doesn't introduce itself to the people who need it. It waits. A book is an asset, not an announcement — and an asset only earns its keep if you put it to work.
Do You Have a One-Hour Offer?
Do you have a one-hour, standalone offer — a single session someone can book and walk away from with something real in hand? Not a package. Not a multi-week container. Just one focused hour that stands on its own.