We’re making waves.

Fresh Starts Registry in the Press

We’re changing the narrative around big, brave, bold changes. Catch what we have to say!

For press inquiries please reach out to olivia@freshstartsregistry.com

Check out CEO and Cofounder, Olivia Howell on CBC’s BC Today

Fresh Starts Registry, co-founded by sisters Olivia Dreizen Howell and Genevieve "Jenny" Dreizen in 2021, is the world's first divorce registry and expert support ecosystem. Forbes named FSR "the first divorce registry of its kind" — a platform that, as Forbes noted, "aims to change the stigma and narrative around divorce being a bad thing."

Since launching, Fresh Starts Registry has been covered by some of the most widely read outlets in the world, from The Associated Press and The Wall Street Journal to the TODAY show and Fast Company. Our work has been cited more than 10 billion times across organic media placements.

For press inquiries, please contact olivia@freshstartsregistry.com.

By the Numbers

10B+ organic press impressions since 2021

30–40K monthly website visitors

100K+ combined social media followers

20M+ monthly social media views

100K+ combined podcast downloads

5,900+ newsletter subscribers at 55%+ open rate

92% female audience

~149 vetted divorce experts in the FSR Expert Guide

Major Press Coverage

The following outlets have covered Fresh Starts Registry, the divorce registry concept, or featured co-founders Olivia Dreizen Howell and Genevieve Dreizen as expert sources on divorce, fresh starts, and life transitions.

Associated Press: Gift registries after divorce offer a new way to support loved ones (2024)

The Wall Street Journal: Divorce Parties Are a New Hot Invite (2023)

TODAY (NBC): Divorce registry helps the newly single rebuild their lives (2024)

Forbes: Divorce Registry: Celebration or Necessity? (2022)

Fast Company: Forget Wedding Registries — Divorce Registries Make Much More Sense (2024)

The New York Times: How to Call Off Your Wedding (2022)

New York Magazine / The Cut: Starting Over With a Divorce Registry (2022)

The Washington Post: Gift registries after divorce offer a new way to support loved ones (2024)

The Washington Post: How to cope when you're sharing a home with your soon-to-be ex-spouse (2023)

NBC News: Businesses create divorce, gift registries to help people start single life (2022)

HuffPost: Don't Roll Your Eyes, Divorce Registries Are Actually A Good Idea (2022)

Financial Times: What would you pay to mend a broken heart? (2023)

Business Insider: This post-divorce parenting trend puts the kids first, but it comes with challenges (2024)

Time: 10 Ways to Respond to Someone's Bad News (2023)

New York Post: Divorce registries help people 'getting the s–t kicked out of them' (2022)

New York Post: I had a hilarious divorce party with a bleeding Taylor Swift-style cake (2024)

Washington Times: Gift registries for post-divorce life offer new ways to start over (2024)

Daily Mail: The rise of the DIVORCE registry (2022)

Newsweek: Multiple features (2022–2024)

Parade: Multiple features (2023–2024)

Real Simple: Multiple features (2022–2024)

Better Homes & Gardens: Featured coverage (2024)

Elle Magazine: Featured coverage (2024)

Broadcast

CBC News — BC Today: Modern divorce segment featuring Olivia Dreizen Howell (2023)

CBC Radio — The Current: What's a divorce registry and why are more people using them? (2022)

CTV News: Divorce registries can be useful in Canada, lawyer and mediator say (2023)

Award

Quill Podcast Awards: Jenny Says So — Winner, Best Creative Branded Podcast (2025) (2025)

What the Press Is Saying

"The first divorce registry of its kind... aims to change the stigma and narrative around divorce being a bad thing." — Forbes

"Forget wedding registries — divorce registries make much more sense." — Fast Company

"Fresh Starts was recommended to me by a friend and it's been a lifesaver." — TODAY

About Fresh Starts Registry

Fresh Starts Registry was founded in 2021 by sisters Olivia Dreizen Howell (CEO) and Genevieve "Jenny" Dreizen (COO) after both navigated divorce and discovered there was no infrastructure to help people rebuild. FSR created an entirely new product category — the divorce registry — and has since expanded into a full expert support ecosystem for people going through divorce and major life transitions.

FSR offers a free divorce registry builder with curated room-by-room bundles, a vetted Expert Guide of approximately 149 divorce professionals across every support category, Divorce Guide Magazine, four podcasts on the Fresh Starts Podcast Network, free educational resources, and a growing community of people navigating fresh starts.

Fresh Starts Registry is bootstrapped, mission-driven, and based in the United States.