Information and FAQs
Everything You Need to Know About the Fresh Starts Expert Memberships (and more!)
Frequently Asked Questions
Frequently Asked Questions: Becoming & Being An Expert
There might be other websites out there to list yourself as a divorce professional- but I promise you there is nothing else like Fresh Starts. We are mission driven, completely bootstrapped and always looking to bring value to our Experts.
Fresh Starts was founded by sisters Olivia and Jenny. When Olivia went through her divorce she couldn’t find values-aligned, compassionate support, our platform was built from the ground up to meet people where they are: in the middle of a major life change, needing help they can trust.
Olivia and I are changing the narrative around divorce and divorce support and we've been everywhere from The New York Times to The Today Show.
Unlike traditional lawyer profile sites, we lead with connection. Our audience is emotionally invested, organically built, and over 10 billion strong across our platforms. We receive over 15x the web traffic of many popular lawyer recommendation websites—not because we chase clicks, but because people trust us to guide them toward kind, vetted professionals who truly get it.
Further my sister, the CEO, holds free divorce resource consults every day for people looking for divorce support. It's is vitally important to us that we never charge people navigating divorce for our expert guide, education or website resources.
For lawyers, this means being part of a trusted, mission-driven ecosystem where clients come not just looking for legal help—but looking for you. And because we’re referral-focused and community-driven, you’re not just joining a directory—you’re joining a team of therapists, coaches, and experts all working together to support people rebuilding their lives.
Additionally, our Premium Listing provides 6 hours of programing a week including 2 hours of hot seat coaching, guesting on our 3 top rated podcasts (including Divorce Happens which is consistently in the top 100 of divorce related podcasts globally) AND PR support. We've gotten our Experts into over 1,200 pieces of press.
We host events and co-working sessions on Zoom, and community chats happen in our private Slack space where experts share advice, wins, and referrals.
Once you submit your profile materials and complete your payment, your profile usually goes live within 1–3 business days. We’ll notify you as soon as you're up and running and ready to be discovered by the Fresh Starts community and beyond.
You don’t need a polished website to join, but you should have a professional offering and be aligned with Fresh Starts’ mission of supporting people through transitions. Credentials depend on your field — coaches, therapists, and other experts should have relevant training or experience.
Cohorts and workshops are typically included in Premium Expert Listing membership, and offered to Essential Expert Listing members at a discounted rate. Some community-wide events are open to all.
Fresh Starts has very strong SEO, so your profile is more likely to appear when people search for support during life transitions like divorce or starting over. Beyond organic search, people discover your profile through our website, social media features, newsletters, and regular media placements. Our CEO also holds daily meetings with individuals navigating divorce and personally sends them referrals from the Expert Guide — meaning your listing can be directly recommended to someone looking for your exact expertise. We’re constantly driving traffic and connections to help the right people find you.
Not at all! While participation isn’t required, we do find that attending events and showing up regularly is a powerful way to engage with the community and grow your business organically. It’s a chance to build genuine connections, share your expertise, and receive referrals. If you’re interested in community growth through networking, we highly recommend taking part — but we also understand that life gets busy, and you can still benefit from your listing even if you’re less active.
Yes! You can start with an Essential listing and upgrade to Premium at any time to unlock added visibility, press opportunities, and marketing support. Just reach out to experts@freshstartsregistry.com to upgrade!
If you’re a heart-centered, supportive professional who’s passionate about helping people during transitional moments like divorce, job changes, or fresh starts of any kind — you’ll feel right at home here.
The Expert Guide features a wide range of vetted professionals who support people through life transitions. This includes therapists, coaches, lawyers, financial advisors, organizers, stylists, real estate agents, matchmakers, doulas, nutritionists, and more — all with a shared mission of offering compassionate, empowering support.
Woohoo! We are so excited to have you on board. Here is what happens once you’ve paid:
You will now have access to the dashboard using the same login you use to pay and manage your account. This has all the information about schedules, scheduling, ways to participate, access to the video library, content library and more! The dashboard also has the Zoom link to the room we hang in for our weekly recurring events.
You will receive an email from Squarespace confirming your membership and payment.
We will review your profile details and information.
If we approve your listing your profile will go live in 1-3 business days.
We will send an email once your profile is live! If we have any questions or any information is missing we will note it in this email.
If you’ve joined the Premium Expert Listing Level:
Another email will come through with ways to get involved and get the ball rolling!
The first Sunday after your profile is live you will begin getting our weekly Expert email which outlines any special events through the week, new opportunities and more.
We can’t wait to see you and get to work with you! Please reach out with any other questions!
We offer two levels of membership to meet you where you are:
Essential Expert Listing – $25.00/month or $280.00/year
This includes a listing in the Fresh Starts Expert Guide, an SEO-optimized personalized profile, priority access to cohorts, classes, and webinars, plus exclusive discounts on those offerings.
Premium Expert Listing – $55.00/month or $640.00/year
This includes everything in the Essential Listing plus full Community Membership benefits: curated press opportunities, weekly co-working and coaching sessions, podcast guesting, networking events, access to our content and video libraries, the ability to publish articles, and have your events featured in our newsletter.
And don’t forget: write off the entire cost of membership as a legitimate business expense!
As Fresh Starts believes that a rising tide raises all ships, we have no plans at this time to cap membership or categories. We are firm believers in community and collaboration over competition. In an effort to prevent overwhelm for Freshies looking to connect with Experts we have made a commitment to thoroughly vet all incoming experts and maintain a curated experience.
Fresh Starts provides a platform to connect with potential clients. However, booking clients ultimately depends on various factors such as your marketing efforts, client acquisition skills, service offerings, and market demand. Fresh Starts does not guarantee that you will book clients or achieve a specific ROI. The information and connections provided are intended to support your business growth, but success ultimately depends on your individual efforts and market conditions.
Our Expert Community is meant to be a development tool in the growth and development of your company. Despite our many website hits and the hiring of our experts by Freshies, that is not our focus- our focus is getting your business collateral, website, social media and marketing to a place that is thriving for you. Additionally, our network has far reaches, particularly into the press and media- when you sign up for a membership with Fresh Starts you are on our PR list and we are constantly looking to get you placements across the media landscape. Between our many hours of business development assistance each week, press opportunities, over 200 pages of content and workbooks, hours of video content webinars and community networking we’re confident an involved community member will feel that the return is far more than $25 or $55 a month.
We offer two membership options for Fresh Starts Experts, both designed to support your visibility and growth — but with different levels of access and engagement:
Essential Expert Listing is perfect if you’re looking for increased visibility without the time commitment of community events. You’ll be featured in the Fresh Starts Expert Guide with an SEO-optimized profile, plus receive priority access and exclusive discounts to our cohorts, classes, and webinars.
Premium Expert Listing includes everything in the Essential Listing, plus full access to our expert community. This means curated press opportunities, weekly co-working and coaching hours, podcast guesting, expert-led workshops, networking events, and access to our content and video libraries. You'll also have opportunities to publish articles and promote your events in our newsletter.
In short:
Essential = Visibility.
Premium = Visibility + Community + Growth.
The Fresh Starts platform gets 40,000+ views a month! That’s quite literally 10s of thousands of eyes on you and your business every month. And we are proud to say that since our inception in 2021 Fresh Starts has received 1 MILLION PLUS page views and 10 BILLION PLUS organic media impressions.
We do not guarantee clients or leads to any of our experts, as our focus for you and your membership is business development, growth, thought leader expansion, press opportunities and community based networking. When people are going through big transitions, they utilize on average 10 experts, and the Fresh Starts Registry expert network serves as a referral system from expert to expert, as well.
No — we’re not able to cancel memberships on your behalf. You can manage or cancel your membership anytime through your account settings. If you need help finding where to do that, we’re happy to walk you through the steps!
When you cancel your membership, your profile will be removed from the Fresh Starts Expert Guide immediately. The good news is, if you decide to return, you can reactivate at any time and your profile will be preserved. You’ll continue to have access to your dashboard until your membership end date, but community events and referrals will no longer be available to you.
Any podcast recordings you’ve scheduled will be cancelled, and if you have podcasts currently in production, they will not be pushed live. Any content you’ve contributed—any previously shared articles, events, freebies, groups, or classes—will remain published for now, but may be removed at any time after cancellation. Any co-branded or jointly run workshops will also be cancelled.
We don’t require a long-term membership commitment—but we highly encourage experts to plan to stay in the Expert Guide for at least 6 months. Building trust with our audience takes time, especially because many people going through life transitions need to see a familiar, consistent presence before they feel ready to reach out. Remaining in the guide for a longer period helps you establish credibility and gives people the chance to truly get to know you. While you’re free to come and go as needed, we’ve found that experts who stay longer tend to build stronger connections and receive more referrals.
At Fresh Starts, our mission is to support people through big life changes by connecting them with trusted experts who can truly make a difference. When experts leave the guide too quickly, it limits the visibility and trust-building that comes with consistency. Our audience is often navigating sensitive transitions like divorce, relocation, or career changes—they tend to return to the guide multiple times before reaching out for help. Staying in the guide over time ensures that potential clients see you as a reliable, stable presence, which builds trust and increases the likelihood that they’ll choose you when they’re ready.
It might take time for someone to feel ready to reach out—but that doesn’t mean they aren’t already being referred to you or quietly gathering the confidence to make contact. Just because the phone isn’t ringing yet doesn’t mean the process hasn’t already started. When you leave the guide too soon, the path someone is walking to get to you can get severed—right when they were almost there.
For privacy and safety reasons, we do not track or report individual link clicks on expert profiles. We understand that discretion and security are incredibly important, especially during vulnerable life transitions.
While we don’t track those specific metrics, we want to reassure you that our website receives an average of 60,000 visits per month, and our experts are featured throughout the entire site—including homepage highlights, blog content, and curated guides—giving you consistent visibility across the platform.
Your presence on Fresh Starts Registry matters, and we're here to support your work in a safe and respectful way.
When you're listed as an expert on Fresh Starts Registry, your profile is shared organically with our community through our content, events, and social media. Referrals also come through our CEO’s free divorce resource consults, where she sends a personalized email packed with expert recommendations after each session. That means clients will reach out to you directly if they feel you’re the right fit — you won’t receive a list of leads to contact. Referrals are built on trust and alignment, so they may take time, but they’re always intentional and meaningful.
Yes, you can cancel at any time or reach out to discuss pausing if your circumstances change. We’re here to support you through life’s transitions — no judgment. However, please note that if you’re on the legacy rate of $37 and choose to pause or cancel, you will need to pay the current rate of $55 to reactivate the same level of membership.
Yes! We offer monthly and annual payment options so you can choose what works best for your budget.
Yes — the Fresh Starts team is available via email at hi@freshstartsregistry.com and Slack!
Yes! We have both emerging and established experts in the community. Whether you're growing your presence or expanding your reach, there’s support, connection, and opportunity for every stage.
Yes! We have both emerging and established experts in the community. Whether you're growing your presence or expanding your reach, there’s support, connection, and opportunity for every stage.
Fresh Starts helps you grow by aligning your work with a trusted, values-driven brand that people turn to during life transitions. Your profile benefits from high-ranking SEO, so potential clients can find you when they’re actively searching for support. You’ll also tap into a warm referral network — our team and community regularly recommend experts directly to individuals seeking help. Beyond that, we open doors to press features, podcast guest spots, social media collaborations, newsletter highlights, and event hosting opportunities. Whether you’re looking to build credibility, expand your reach, or grow your client base, Fresh Starts offers real visibility, real relationships, and real growth.
Yes — and we encourage it! As a Premium Listing level Expert, you can collaborate with us in a variety of ways: we feature expert-led events in our newsletter and on our website, share your offers and launches on social media, and include your group offerings in our Group Roundups. You’re also welcome to write guest articles for our blog, co-host events with us, and engage with the community in meaningful, visibility-boosting ways. We love spotlighting our experts — just let us know how you'd like to collaborate!
Frequently Asked Questions: Press and Media Opps
Press and Media opportunities are a huge part of becoming a Fresh Starts Expert - so, how exactly do they work? See below for information and let us know if you have questions!
One of the perks of being a Fresh Starts Expert is we always have our eyes out for any opportunity for you! If something comes our way that is a good fit for you, we will be in touch via Slack or email.
Just as with traditional public relations, we cannot guarantee any publication, however, we're always working on relationships with journalists, which always helps!
While we work diligently to secure media placements for our clients, we cannot guarantee press coverage. The media landscape is dynamic, and factors beyond our control, such as editorial calendars and news cycles, can influence the success of a pitch.
However, we employ the same strategic approaches as traditional publicists to maximize our clients' media exposure. This includes multiple team members sourcing opportunities daily, creatively approaching requests, pitching relevant journalists, and building strong relationships with media outlets. Our goal is to increase your visibility and generate positive media attention.
We track everything and follow up with journalists. Sometimes publishing can take a day, sometimes a week, and sometimes even months! It is all dependent on the piece, the outlet, the journalist, and so forth. When a press piece is published, you will get an email with all of the information and links!
Please answer the queries with original, thorough, and thoughtful responses. Responses should be at least 5-6 sentences long. We know it takes time, but we have to submit original responses (aka, the responses cannot be previously published anywhere online, even on your own blog or website); often journalists run the responses through a filter to make sure they are original! Please make sure to respond within the deadline, as journalism can be fast-moving!
Great question. If our team sees a press opportunity that would be a good fit for you, based on your expertise and experience, we will send an email to you. These emails will come from olivia@freshstartsregistry.com. Included in the email will be a press query, a deadline, and information. We do not share the press outlets with the experts, as those are liable to change.
There are two types of emails you may get: personal press queries and general press queries. If it's a general press query, it is sent to more than one person, and you do not have to answer the query (if you are short on time, or feel that you cannot answer it). You will know it is a general press query because your name will not be included in the body of the email.
However, personal press queries are sent to you when we have worked with a journalist to secure a quote for you in a publication. These are mandatory to answer, as the journalist is waiting for your response. It is critical that we build long-term relationships with journalists, so please keep this in mind!
Press and media opportunities are included at the Premium Expert Listing level! Pretty cool, huh? We are proud to say we have placed out Experts in over 1,000 pieces of press and media. And we’re just getting started.
Expert Listing Benefits
Essential Expert Listing Benefits
($25.00/month, $280.00/yearly)
Profile
You may not know this, but your Fresh Starts profile is SEO-optimized and can stand in place of a website. Everything you accomplish with Fresh Starts (press, podcast, videos) will live on your profile, so potential clients can get a really holistic representation of who you are!
Opportunities
Fresh Starts Experts have priority access to any public workshops, cohorts, conferences, retreats. Experts will also receive a special discount for any of these events. Information about any paid event access will be released to the Fresh Starts Experts ahead of the general public.
Tax Benefit
Premium Expert Listing Benefits
($55.00/month, $640.00/paid annually)
Profile
You may not know this, but your Fresh Starts profile is SEO-optimized and can stand in place of a website. Everything you accomplish with Fresh Starts (press, podcast, videos) will live on your profile, so potential clients can get a really holistic representation of who you are!
Public Relations Support
✅ Exclusive press opportunities and placements
✅ Exclusive media features
✅ Access to industry connections and relationship development
Included in your monthly membership is access to press and media opportunities to get your name into the world! Our PR team curates press and media opportunities specifically for our Experts, and sends them right to your inbox! Getting your name out into the world can be a challenge, and take time and energy, but with our monthly membership, you'll have access to press and media opportunities that can help you gain exposure and grow your brand. Our PR team also supports you with guidance to help you craft your message and pitch yourself effectively, as well as increased visibility and credibility for your brand through published pieces of press, podcast spots, and more.
With over 1,000+ published pieces of press in the past year, you can trust that our team knows how to get your name out there and help you achieve your goals.
Please note that press and media opportunities are not guaranteed. And that Fresh Starts, just like a traditional publicist, has no control over whether your quotes are included in the published piece or when they are published.
Community Events
✅ Workshops with Fresh Starts Experts on marketing, business development, public relations, and more
Experts for Experts Workshops are held monthly, and they are workshop guided by one of our very own FSR experts! These are exclusive to the FSR community and a great opportunity to learn more about business development, social media, client relations, and much more. In the past, topics have been ditching mindset blocks to grow your business, conflict communication, using intuition to get clients, and more. Coming up are topics on business automation, content development, and social media scheduling.
✅ Lunch + Learn seminars hosted by business professionals from well-known branding, public relations, marketing, email marketing and entrepreneur companies
Lunch and Learn Seminars are exclusive to the Premium Expert Listing Community. They are guided by someone from the outside business world to come in and teach the Experts about a topic in business, communications, marketing, and more. Past topics have included brand strategy, email marketing, and content development. We have some amazing speakers coming in 2023!
Workshops within the Expert Community are guided by either Olivia or Jenny and cover a range of topics, including but not limited to, marketing, social media, business structuring, workflow, client relations, business development, communications, book writing, pitching yourself, press and media, podcasting, and more. The workshops are 45 minutes, with time at the end for live questions. All workshops will be recorded and available in the video library.
✅ Every Monday A Fresh Start to the Week
Start your week on a fresh note with accountability, goal setting, and community. Join certified Life and Success Coach Olivia Howell for a 45 minute Monday morning meeting to set yourself up for a successful week! Each session includes guided 10 minute co-working sprints to organize and clear your desk for your personal life, professional and business stuff, and setting goals and making your to-do list. Each session will end with a 5 minute hype-up for the week.
✅ Weekly Get Shit Done Hour
Join us on Fridays for one focused hour to close out the week and set yourself up properly for the weekend and week ahead! With the support of your community behind you make this hour count! So what can you do in one hour? We have some ideas!
We'll begin by checking in to see what everyone is working on, and work steadily for 55 minutes, and check in at the end to hear what everyone accomplished! Feel free to drop in within the hour.
✅ Twice Weekly Virtual Co-working Sessions
Co-working spaces for accountability play a crucial role in fostering productivity and motivation and provide a structured environment where Experts can gather regularly to work on their respective projects or tasks. The shared workspace creates a sense of collective responsibility, as individuals are surrounded by like-minded individuals striving towards their goals. Drop in anytime during the hour to get work done in a safe and supportive atmosphere.
✅ Twice Weekly Open Office Hour Drop in Sessions
Join our twice-weekly Open Office Hours—an exclusive, supportive space designed for Fresh Starts Premium Expert members to grow, learn, and collaborate. Drop in to receive personalized guidance through our signature Hot Seat Coaching, led by Fresh Starts co-founders Olivia Howell and Jenny Dreizen. Bring your pressing business questions, content challenges, marketing goals, or branding needs, and receive real-time, actionable feedback directly from Olivia and Jenny. Each session offers opportunities to sharpen your messaging, refine your strategy, and connect deeply with a community committed to supporting individuals through major life transitions. Come ready to gain clarity, build confidence, and elevate your impact—one hot seat moment at a time.
Community Engagement and Networking
Need real time business or client help during the day? Join us on Slack and ping your hype team when you need a little boost of confidence or some quick biz advice.
✅ Monthly Coffee Breaks Networking Sessions
Think of the other Experts in the Fresh Starts community as your personal and business hype team! Coffee breaks are our version of casual networking events. Come with a cup of coffee, chat on Zoom and meet other Fresh Starts Experts! Our Experts have been meeting on Zoom and then meeting up in real life! A rising tide lifts all ships and we are here for it.
Content Libraries
✅ 24/7 access to our full library of video lessons and educational content from marketing experts and specialists
The video library is within the Expert Hub and contains videos of all of the Lunch + Learns, Workshops and IG Lives. There is so much great info in there, so don't forget to check it out!
✅ 24/7 access to the content library of over 200 pages of worksheets, workbooks and business development and marketing materials and tools
The content library is located within the Expert Hub and is chock full of content for you to use, such as a social media calendar, workbooks, and so much more!
Opportunities
We're here to support YOU. Do you want to write a blog post? Let's do it. Have an event coming up? Let us know! Your success is our success, and we're here to be your hype-team and watch you shine!
✅ Invitation on Fresh Starts' Divorce Happens
The opportunity to come on as an Expert to Fresh Starts’ globally ranked podcast Divorce Happens.
✅ Personal podcast episode on Fresh Starts' Five Fresh Tips Podcast
Our micro podcast Five Fresh Tips, a Fresh Starts' Podcast, and every expert has the opportunity to record an episode! We'll be in touch to set up your recording. Five Fresh Tips is available on all major podcast platforms.
Every expert has the opportunity for an IG Live to introduce themselves to the Fresh Starts public and give some information on who you are, what you do, and how you work with clients.
Fresh Starts Experts have priority access to any public workshops, cohorts, conferences, retreats. Experts will also receive a special discount for any of these events. Information about any paid event access will be released to the Fresh Starts Experts ahead of the general public.
✅ Opportunity to host exclusive Experts-only virtual webinar or workshop
✅ Opportunity to host public virtual Zoom webinars or workshops
✅ Opportunity to develop social media and SEO optimized content to bolster your brand
✅ Article submission and publication
✅ Submit support and networking groups to The Support Group Round Up
✅ Have events featured in our newsletter with 3,000 subscribers and a +56% open rate
Tax Benefit
More questions?
Email us at: memberships@freshstartsregistry.com