10 Things You Can Do Today to Tighten Up Your Website
Your website is often the first conversation a potential client has with you, and you're not in the room for it. It doesn't need to be fancy. It needs to be clear, current, and kind to someone who's having a hard week.
Read your homepage as a stranger. Within ten seconds, can someone tell who you help and how to reach you? If not, move that information to the top.
Look at it on your phone. Most people will. Check that text is readable without zooming, buttons are easy to tap, and nothing runs off the edge of the screen.
Cut one paragraph of jargon. "Holistic, client-centered solutions" means very little to someone who just found out they're getting divorced. Say what you actually do.
Make the next step obvious. One clear action per page: book, email, download, read. If there are five buttons competing for attention, people tend to pick none of them.
Update your "About" page. Add any new credentials, trainings, or services from the past year. Remove anything you no longer offer.
Fix your broken links. Click every link in your navigation and footer. Old blog links and dead social profiles are the usual culprits.
Add a short FAQ. Answer the three questions you hear most in first conversations. It saves you time and saves them the awkwardness of asking.
Check your page titles. Each page should have a specific title that describes it, not "Home" or "Page 2." This helps search engines understand what each page is about.
Add alt text to your images. A brief description of each image helps people using screen readers and helps search engines too. Skip decorative images; describe the meaningful ones.
Check your contrast. Light grey text on a white background looks elegant and is hard to read. If you have to squint, so does everyone else. Free contrast checkers will tell you in seconds.
None of this requires a redesign. A clear, current site that works on a phone will serve you better than a beautiful one nobody can navigate.