10 Things You Can Do Today to Make Your Business Easier to Find
Most people going through a divorce don't know your name yet. They know they need help, and they're typing something into a search bar at 11pm. None of the fixes below require a rebrand, a budget, or a free weekend. Each one takes an hour or less.
Search for yourself. Google your name, your business name, and "[your specialty] near [your town]." Note what comes up, what doesn't, and what's out of date. That list is your to-do list for the rest of this post.
Claim or update your Google Business Profile. Check your hours, phone number, service area, and category. If you've moved, changed your name, or added a service since you set it up, it probably still says the old thing.
Write one plain-language sentence about what you do. Not your tagline. A sentence a stressed person can understand on the first read: who you help, with what, and where. Use it everywhere you're about to update.
Make your bios match. Your website, LinkedIn, directory listings, and podcast guest bio should tell the same story. Mismatched titles and outdated credentials make people hesitate, and hesitating people click away.
Replace your headshot if it's more than five years old. Clients want to recognize you on a video call. A recent, well-lit photo on a plain background does the job.
Audit your directory listings. Professional associations, bar or licensing directories, niche directories: log in, confirm your details, and add a link to your website if there's a field for one.
Ask one happy former client for a review. One. Send a short note with a direct link, and make it easy to say no. Check your professional body's rules on testimonials first.
Add your specialty to your LinkedIn headline. "Attorney" is a category. "Collaborative divorce attorney in Westchester" is something people actually search for.
Check that your contact page works. Fill out your own form. Did it arrive? Did you get a confirmation? You'd be surprised how many inquiries quietly go nowhere.
Pick one place to show up consistently. One platform, one cadence you can actually keep. Being visible somewhere steadily beats being everywhere for two weeks.
You don't have to do all ten today. Start with the first one, and let it tell you where the gaps are.