5 Fresh Tips to Help You Decide If Starting an Event Business is Right for You with Melissa Cossette

Feb 17

Deciding if you should start an event business can be overwhelming, but you’re not alone! Check out these 5 Fresh Tips to help you decide if starting an event business is right for you with Melissa Cossette, Event Strategist, Coach for new business launchers in the events industry, and Founder of MAXevent.

You can learn more about Melissa Cossette on her Fresh Starts Profile.

5 Fresh Tips to help you decide to start an event planning business:

Picture the life you want to wake up to one year from now and beyond. Pause and get really specific: What does success look like for you? How do you want to spend your days? Who are you working with, and what kind of events are you planning? The truth is, we all want financial success and flexibility, but without a clear vision that’s tied to your deeper purpose, it can be hard to stay motivated when things get tough. Once you have this vision, it becomes your North Star, guiding your decisions and keeping you focused on the future you’re building.
Take an honest look at your time, energy, and life commitments. Are you easing into this new venture by taking on a few events while keeping your day job? Or are you diving head-first, ready to fully commit to your dreams? Building an event business isn’t an overnight process, and it has to work within the realities of your life. Setting realistic expectations about how much time and energy you can devote now will help you build a sustainable business without burning out or sacrificing what’s most important to you.
Evaluate your financial stability and resources. Starting any business requires both time and financial flexibility. In the early stages, cash flow can be unpredictable, so it’s important to have a safety net in place. Ideally, this means at least six months’ worth of savings or other financial support to cover both your personal and business expenses. This isn’t just about surviving the slow times—it’s about giving yourself the breathing room to invest in your business and set yourself up for long-term success.
Identify your specific niche in the events industry. It’s tempting to want to plan all sorts of events for all sorts of clients. But trying to appeal to everyone will only dilute your impact. Instead, focus on what you love most about events, and hone in on what you’re uniquely good at. Maybe it’s crafting stylish micro-weddings, or maybe it’s curating unforgettable milestone celebrations that reflect your client’s story. Identifying a clear niche not only helps you stand out, but also makes it easier for the best clients to find you.
Test your concept through conversations. Once you have a clear vision for your business offering, start sharing it. Everywhere. Talk to people in your circle — friends, family, and yes, even potential clients, even though you might not feel ready. Pay attention to their reactions. Do they get excited? Do they ask follow-up questions? Just as important, notice how you feel. Are you energized when you describe your vision, or do you feel unsure? These conversations are an incredible tool for refining your ideas and validating your concept, so embrace feedback—it’s all part of the process.